Trill Yoga celebrates the human form and provides an avenue for anybody and any body to learn and utilize the power of yoga.
This is a branding and web design project I did for Jane Layne Creative in Orlando for yoga instructor Claire Fountain. I designed a unique and responsive website through Squarespace as well as an EPK and rate sheet for her work. Claire also participated in several event series and partnerships for which I created decks and digital assets to promote via social media.
My approach to most of the Trill Yoga materials was to create a clean and moody aesthetic, utilizing her vast collection of high quality yoga imagery and open space. Much like a yoga sequence, I intended to create an easy flow with clear type and crisp graphics.
RESPONSIVE WEBSITE DESIGN
Claire's website uses plenty of white space and sharp photos to demonstrate her skill as a yoga instructor. The homepage actually features a video GIF I edited for web that alternates between Claire's lifestyle as well as her yoga practices. The website was also very community-centric; she regularly posted on her blog to share her insight on health and wellness and shared her fan art/photos.
SOCIAL MEDIA ASSETS
Claire regularly held workshops and participated in events, and I would provide digital assets to promote the experience on social media and her website.
TRILL YOGA x NIKE BRAHAUS
TRILL YOGA x FRAME @ KING'S CROSS
TRILL YOGA x NEW YORK SPORTS CLUB
Aside from Claire's EPK, decks were created to propose partnerships and promote events.
The Trill Yoga Trill Tour was an event series in which Claire traveled to several major locations to host yoga sessions and Q&As.
The logo was a special edition of the classic logo to brand the series as a branch of Trill Yoga.
A pitch deck was created to describe the series, introduce Claire and promote sponsorship opportunities for the events.
SOCIAL MEDIA ASSETS
To promote the series before, during and after, I designed several social media assets for Claire to post to build hype and update her following as she arrives and departs from city to city. Each of the locations' skylines were used in the assets.
The event also required signage for the location in order to direct the participants.