The Brave Millennial is an organization dedicated to supporting and promoting Millennial women in the American workplace.
The Brave Millennial is a client I helped rebrand with Jane Layne Creative by creating a new logo, website and social media assets for her events around the country. The goal was to keep it feminine and bold, similar to the organization's mission. Laura, the founder, also preferred modern and minimalistic designs.
I used an arrow in The Brave Millennial logo because it represents her focus and determination, and it is also a symbol of femininity. Using pink was also an important factor. In this situation, anyone put off by the color, isn't the audience; being bold and unapologetically feminine is the goal.
RESPONSIVE WEBSITE DESIGN
The Brave Millennial website is a place to share updates via the blog, announce new events, and post photos when they're over. The client wanted something with a lot of imagery with a modern, minimal design; the site features many index pages with parallax scrolling and strong photography.
The digital assets I created for The Brave Millennial's social feeds were mainly to announce and update on events hosted by the organization. I also created them to celebrate days of importance to the audience, such as American Business Women's Day or Voting Day.